On the occasion of the World Travel Market (WTM) fair in Latin America taking place this week in Sao Paulo, Mabrian, a leading tourism intelligence provider, has published a study of trends tourism in Brazil.
Data provided by Mabrian have revealed that after several poor years, Brazil is now enjoying the full recovery of tourism. In terms of air connectivity, Brazil has seen a 40 percent increase in coming seats this year compared to 2022, which means 1.8 million more coming seats, VisaGuide.World reports.
Yet, these volumes are still 18 percent below pre-pandemic levels, which is about seven million places less.
Compared to last year, all international markets have seen growth in 2023, with the United States market seeing more than 400,000 additional seats through October.
However, this upward trend will have to be monitored from the end of October as the Brazilian authorities have decided to reintroduce visa requirements for US tourists from October 1 this year.
Among the Brazilian destinations that had the best evolution in terms of the growth of seats compared to last year are the following:
- São Paulo
- Rio de Janeiro
At the same time, there was an increase of arrivals in destinations such as Florianópolis, Belo Horizonte, and Manaus, with 364 percent, 255 percent, and 83 percent, respectively.
According to Mabrian’s study, the positive dynamics of the Brazilian tourism sector include the general increase in hotel prices. As a result, the data revealed that the average price of a hotel room in Brazil has increased by an average of 27 percent for a stay in the next six months.
Meanwhile, according to categories, the ones with the most significant price increase are the four-star hotels, with 29 percent compared to a year ago. In addition, hotels with three and five stars have increased by 27 percent and 26 percent, respectively.
Commenting on these data, Mabrian’s representative for the Americas, Benjamin Jiménez, noted that with the latest figures, the Brazilian tourism industry is experiencing an optimistic trend this year.
“Both the Ministry and the destinations are clearly betting on innovation in the promotion and management of their destinations, and tourism intelligence will be a crucial pillar for the development of knowledge-based strategies in this context,” he also added.
Furthermore, Brazil’s federal state agency Embatur revealed that after years of the pandemic, tourism made a significant comeback in 2022, thus being faster than the international average.
The same source also pointed out that last year Brazil recorded a total of 100,000 more passengers compared to the figures recorded in 2019 and 2020. Based on these data, in 2019, the country registered a total of 756,883 foreign tourists compared to 750,457 registered in 2020.
Source: Visa Guide